Now is the time for Cause Related Marketing

In a market where reputation and standing for something beyond the functional benefits of a product or service organisations are constantly competing for customer loyalty and customer retention.

Cause Related Marketing is one of the most exciting areas in marketing today which benefits both business and your target market. So make sure you have chosen your cause for 2026.

This is the time to consider a favoured charity and one with the marketing expertise to help you raise your profile and create empathy within your target market. Make sure you agree to some innovative ways to raise funds as organisations tire of the same old fund-raising ideas.