The use of a mystery customer process is an excellent way of identifying areas for development.

Well planned mystery shopping can be used to recognise and reward good staff performance, motivate and encourage improved performance or identify any areas for development in systems, process or personal performances that can be rectified through changes or training.

Focusing on these areas leads to improvements in the customer experience.

The benefits to this process are many such as raising service levels so that you increase customer retention levels, increase sales and achieve extra ordinary performance from your team.