Customer experience is evolving rapidly, driven by technological innovation, heightened consumer expectations, and a growing emphasis on reward management it might be a good time for businesses to revisit their reward management strategy.

Everything from introducing simple low-cost steps like welcoming and thanking customers to the more costly loyalty schemes.

It all starts with a simple question:

How do you make your customers feel valued?

Friends of the Pettifor Trust practice reward management.

We implemented a ladder strategy with 12 steps of reward management to launch ou newly formed project: Friends of the Pettifor Trust.

Rachel Wooldridge, Chair of the Pettifor Trust