Presentations Do’s & Don’ts

Make sure you innovate not imitate when creating a presentation as everyone is suffering from presentation fatigue.

Don’t let technology get the better of you, use a tin of beans if you can make it relevant to the presentation. There is so much choice:

  • Colour
  • Pictures
  • Movement
  • Music
  • Humour
  • Magic
  • Objects

When structuring your presentations consider using AIDA below as a guide. The overview should get the audience’s attention, which will create an interest which in turn will create a desire to act:

  • Introduction
  • Overview – use AIDA (Attention, Interest, Desire, Action)
  • Presentation objective
  • Amplify
  • Summary
  • Conclusion – and what next

Here are some tips for delivery:

Don’t:

  • Obscure the view
  • Talk to the flip chart/screen
  • Talk when they are reading
  • Repeat every word on the screen

Do:

  • Check visibility from back of the room
  • Use landscape slides if possible
  • Maximum 5-7 lines per slide
  • Keep it short and simple (KISS)

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