Referral Marketing

To practice referral marketing the first step is to let internal and external clients know you need referrals.

The second step is to create a system for referral marketing, and it could be as simple as asking clients – is there someone else you know who would appreciate what we have done for you.

One survey has shown that on average only one in 100 businesses, large or small, ask clients for referrals (Marsh UK).

Creating a culture that encourages such requests must start at the top. “If staff are never encouraged or have no way of reporting the referrals they’ve got, they’ll know management doesn’t consider it important”.

Remember you will need to reward staff and clients for any referrals generated. Consider practical rewards such as gift vouchers, wine or chocolates.

Note:

Another way of generating new business is to follow up on any quotes you have released maybe send a message to them – “We appreciate you have found someone else. If we can help with anything in the future, please contact us”.